Behavioural Safety & Culture Building Services

By M. S. Akhter – Trusted HSE Culture Strategist with 40 Years of Industry Experience

With four decades of hands-on HSE leadership, including 35 years in hydrocarbon construction projects across the Middle East and India, I have helped companies across oil & gas, EPC, and industrial sectors transform their safety culture—from mere compliance to ownership, engagement, and excellence.

I’ve supported major clients including:

Saudi Aramco, Petroleum Development Oman (PDO), Kuwait Oil Company (KOC), ADNOC, Qatar Petroleum (QP), Dolphin Energy, IOCL, and many others,

in moving their teams up the Safety Culture Ladder—from Pathological (Why safety?) to Generative (Safety is how we do business here).

✅ Services Offered – Behavioural Safety & Safety Culture Building

1. 🔍 Safety Culture Maturity Assessment

  • Conduct site-specific or company-wide culture diagnostics

  • Use of models such as the Hudson Safety Culture Ladder or Hearts & Minds Toolkit

  • Surveys, interviews, behavior observations, and engagement mapping

  • Identify where your organization stands:
    Pathological → Reactive → Calculative → Proactive → Generative

🔹 You cannot improve what you don’t measure. This is where transformation begins.

2. 🧠 Behaviour-Based Safety (BBS) Program Design & Implementation

  • Develop tailored BBS programs suitable for high-risk construction environments

  • Train teams in safe vs. at-risk behavior observation and feedback

  • Implement structured Safety Observation & Intervention systems

  • Train supervisors and frontline workers to reinforce safe behaviors daily

🔹 Behavior shapes outcomes. Focus on action to reduce reaction.

3. 🎓 Leadership Coaching for Culture Change

  • Train and coach managers, supervisors, and engineers on:

    • Visible Safety Leadership (VSL)

    • Leading by Example

    • Positive Reinforcement Techniques

    • Accountability and Empathy in Safety Communication

  • One-on-one coaching and team workshops available

🔹 Culture change must be led—not pushed. Leadership is the engine of engagement.

4. 📚 Safety Culture Campaigns & Awareness Programs

  • Design and launch customized campaigns to promote:

    • Zero Harm Mindset

    • Stop Work Authority (SWA)

    • Safety as a Core Value

    • Personal Responsibility & Peer Accountability

  • Include slogans, visuals, videos, posters, toolbox talks, and banners

🔹 When people see it, hear it, say it, and feel it—they live it.

5. 🛠️ Behavioural Safety Tools & Training Modules

  • Development of training content for:

    • Behavior-Based Safety

    • Hazard Recognition through Observation

    • Safety Conversations & Positive Reinforcement

    • Human Factors and Risk Perception

  • Custom materials for engineers, foremen, supervisors, and workers

🔹 Train the brain before the behavior. Knowledge drives safer choices.

6. 🧩 Integration into HSE Management System

  • Embed behavioural indicators into existing safety KPIs

  • Link BBS with:

    • Incident Reporting Systems

    • Risk Assessments

    • PTW Controls

  • Ensure behavioral safety becomes a system-driven practice, not a side program

🔹 Behavior must be monitored and managed like every other safety element.

7. 📈 Monitoring, Review, and Continuous Culture Improvement

  • Establish tools for tracking progress:

    • Leading indicators (observations, feedbacks, near-miss reporting)

    • Lagging indicators (incident reduction, compliance rates)

  • Conduct culture reviews every 3–6 months

  • Facilitate team reflection and strategy sessions

🔹 Culture is not built in a day—but it grows every day with the right systems.

🏆 Why Companies Trust Me for Culture Transformation

✅ 40+ years of HSE leadership experience
✅ 35 years in hydrocarbon construction across 10+ nations
✅ Approved, appreciated, and recommended by major clients
✅ Proven record in transforming site culture with measurable results
✅ Recognition from Saudi Aramco, PDO, KOC, ADNOC, QP, IOCL, and more
✅ Trainer of thousands—Builder of mindsets

“Safety culture is not built by rules—it’s built by people. I help people take safety personally.”

🌍 Ideal For:

  • EPC & construction companies aiming to reduce incidents through behavior change

  • Oil & gas projects wanting to enhance safety ownership at all levels

  • Organizations stuck in a “compliance-only” mindset seeking transformation

  • Contractors needing to meet client behavioral safety expectations

📞 Let’s Elevate Your Safety Culture

If you’re ready to:

  • Move from paperwork to participation

  • Empower your teams to act, speak, and lead safely

  • Build a culture of care, accountability, and excellence

Then I am ready to guide your journey from Pathological to Proactive to Generative Safety Culture.